| | Customer-First Marketing: How the Global Leadership Summit created an optimization and testing culture that grew Summit attendance to 400,000 | Date: | Today, October 4, 2017 | Time: | 2:00 PM - 3:00 PM EDT |
|
| |
|
| In today's webinar, Daniel Burstein, Senior Director, Content, MECLABS Institute and MarketingSherpa, will discuss how to create a customer-first optimization and testing culture while improving experimentation results across a variety of channels with marketing leader John Jordan, Executive Director of Digital Marketing, Willow Creek Association (parent of The Global Leadership Summit).
In this session, you’ll learn how: - The Global Leadership Summit generated an 82% increase in registration revenue through email using urgency, exclusivity appeals with alumni, content position testing, and other experiments
- Discoveries from multi-channel testing helped the Global Leadership Summit grow attendance to 400,000 people from 128 countries and 60 languages around the world.
- The Global Leadership Summit increased event registrations through PPC by 300%
|
| | |
|
