As companies consider what their “new normal” looks like for in-person offices, executives are weighing the cybersecurity risks of continuing to work from home. During the pandemic, some saw an increase in phishing attacks and mobile phone scams. Read more below. Other things to know about | |
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Future of Work | | In a home-working world, employees, devices and the cybersecurity team are dangerously separated, and this has increased cyber threats. | |
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howdy! Business of TV | | Major media conglomerates may have been big enough to compete with Netflix and Disney domestically, but will need to be an order of magnitude bigger to compete for subs globally. | |
Sponsored by StackAdapt | | Marketers are framing the impact of marketing campaigns by using insights from brand lift studies and survey ads. | |
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howdy! Brands in Culture | | From an analytical standpoint, spots and messaging looking at life after the pandemic are a step in the right direction to engage consumers. | |
Sponsored by Google | | Advertisers have been creating for the TV screen for decades, but the CTV screen presents new opportunities for engagement. | |
howdy! Modern Newsroom | | Vice Media Group now produces more story-style content than content in more traditional formats. | |
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Sponsored by Discovery | | Agencies and advertisers are leaning into cross-platform audiences. In this new Q&A, learn how they’re driving upwards of 16% lift in incremental reach. | |
howdy! Subscriptions | | The business news publication will soon have seven newsletters that are free, though it plans to eventually put them behind its paywall. | |
howdy! Content & Commerce | | Facebook is working with brands such as Abercrombie & Fitch and Bobbi Brown Cosmetics to make shopping on its platform more mainstream. | |
Modern Newsroom | | The Plug had its most profitable year in 2020, but founder Sherrell Dorsey said the support from advertisers has subsided since last summer. |
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