What do they mean for marketers? -

Hi John,

Ecommerce is rapidly reshaping the digital advertising landscape. Between 2019 and 2022, ecommerce ad spending has nearly tripled, rising from $12 billion to $36 billion. By 2026, we predict it will represent one-fifth of all digital ad spending.

Besides ecommerce, today’s marketers have never had more ways—or places—to drive measurable outcomes with digital ad spending.

Download a complimentary copy of our analyst report, “US Ad Spending: Ecommerce, Social Video, and CTV Trends Launch a New Era of Ad Spending,” to see our latest forecast through 2026. Learn the answers to three key questions that will help shape your advertising plan, such as:

• Who will win share of the budgets that once went to TV broadcasters and networks?
• Will Amazon and Walmart be joined by another major player in ecommerce ad spending?
• Will the momentum behind TikTok continue to grow?

Receive your copy. This eMarketer analyst report is presented by Neustar, a TransUnion company.

Sincerely,
eMarketer Editors

P.S. Please forward this email to colleagues who are interested in ad spending trends. Thank you!