SPONSORED CONTENT: Bringing TV to Life VIII
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INNOVATION. APPLIED NOW.
Dear John,

This year’s Bringing TV To Life, the eighth in Accenture’s influential series mapping the strategic direction for the digital video industry, takes a deep dive into innovation. 

Accenture’s leading practitioners in video, advertising and content share practical insights from successful industry initiatives, and outline steps you can take to transform innovation into a source of competitive advantage. 

The report discusses:
  • A holistic framework to transform your innovation culture, integrating business models, operating models and technology.
     
  • How to drive new digital initiatives, while supporting the needs of the core business.
     
  • Innovation strategies for: Products, Engineering, Operating Models, Commercial Models and Ecosystem.
Read the report
 
A compelling digital narrative is required to position your organisation for the future. We recommend reading Bringing TV to Life VIII for the insights it provides. 
 
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