New data on how to reach CPG buyers where they shop
| Hi John,
Today's cost-conscious shoppers are less concerned with brand loyalty as they discover products in one channel and purchase in another.
In our new report, “Beyond the Shelf: How CPG Marketers Can Reach Buyers Where They Shop,” explore how strategies are shifting to reach consumers where and how they want to buy. You’ll learn why over half of CPG ad budgets are shifting to display, what’s behind the growth of D2C sales, and the technology marketers are using to track retail purchases to online ad buys.
GET YOUR COPY
Sincerely,
Sara Lebow
Senior Analyst, Media Content
EMARKETER
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