As the digital economy rapidly evolves, media and entertainment brands continue to seek creative and personalized ways to reach and retain audiences. In fact, nearly half of M&E marketing and CX executives say they are evolving their model to encourage retention or improve the value of their customer relationships.

Adobe and Econsultancy surveyed hundreds of industry leaders to find out what they had planned for the coming year. Read Digital Trends — Media and Entertainment in Focus to discover which trends will keep your customers coming back for more.