How Retailers Are Cashing In on First-Party Data -

Hi John,

In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising.

We invite you to download a complimentary copy of our analyst report, Retail Media Networks: How Retailers Are Building Digital Ad Businesses. In this report, you’ll gain a better understanding of the emerging space of digital retail media and key players in the market, as well as:

• What critical assets are needed for a viable retail media business
  
• What the advantages and disadvantages are of retail media compared with other forms of digital advertising
  
• Top retail media ad formats
  
• Where online retail media budgets are coming from
  

Receive my copy. This eMarketer Report is presented by Merkle.

Sincerely,
eMarketer Editors