It’s no surprise that TikTok has seen explosive growth in its user base since launch. What may be surprising is just how broad its user base is, and that TikTok is not solely a platform dominated by Gen Z. In fact, TikTok revealed in a 2021 Kantar report it commissioned that 32% of its global users are aged 25–34.

This new Jukin Media report highlights even more: 66% of millennials and 65% of Gen Z have looked up a product they saw in a TikTok ad, and both millennials and Gen Z rank TikTok as the major social platform with the most creative ads.

Download the new report to learn:

How to understand the user behavior and receptiveness to advertising among generations
How to leverage advertising opportunities offered by TikTok
Which brands are successful on TikTok and what they're doing to stand out