[Report] Justifying Brand Investments in eSports

The organized, competitive world of eSports continues to grow in awareness and popularity while expanding the definition of sports fandom. The world of gaming that used to exist on an individual level is taking center stage, with global championships drawing huge audiences. In fact, more people watched the 2017 championship for League of Legends, one of the largest eSports in the current scene, than all championship series for traditional sports other than the Super Bowl.  The fans behind this movement are a passionate group, so now is the time for marketers to dig in and truly understand the eSports ecosystem and its fans.

In this complementary report, marketers will learn: 

• What the eSports ecosystem looks like and how it works
• What eSports fans look like
• How to find and connect with eSports fans

To download your complimentary copy visit: https://www2.simmonsresearch.com/eSports2018



Presented by



1001 Avenue of the Americas l Suite 1801 l New York, NY l 10018