Discover what matters to senior executives in media and entertainment.
| | | The top trends transforming media and entertainment. This essential read highlights the priorities of senior executives and practitioners in media and entertainment — and provides actionable insights from the industry’s current landscape. Read the 2024 Digital Trends — Media and Entertainment in Focus report and gain a deeper understanding of the growing shift from a focus on customer acquisition to retention, the critical importance of personalizing experiences, and challenges in the drive toward adoption of generative AI.
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