Recent research reveals data is having a foundational impact on advertising, media and entertainment companies — influencing approaches to everything from business strategy and technology investments to maximizing marketing ROI and ad spend.
Read this new report to learn the latest trends in data and AI technologies for the industry, including: -
The potential benefits of generative AI for the industry and the dramatic rise in Python use and what it means
-
How the industry is tapping into unstructured data
-
How advertising, media and entertainment companies are getting more granular in their data governance
Download the report now.
Best regards,
The Snowflake Team
