| John,
The social media landscape changes annually (arguably faster and more aggressively than other industries), but 2023 will bring greater-than-usual transformations.
Facebook, Instagram, Snapchat, and Twitter are confronting a slowdown in user and revenue growth, and TikTok is dealing with uncertainty around US regulation – including a possible ban. Meanwhile, new challengers such as BeReal and Gas are waiting in the wings.
The full Worldwide Social Media Outlook 2023 report from Insider Intelligence contains our updated global forecasts for Facebook, Instagram, Snapchat, TikTok, and Twitter users and ad revenues, along with what to watch for 2023. |
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| If you’re currently considering where to place your dollars, resources, and energy in the next 12 months, then we invite you to obtain a complimentary preview of the report here. |
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| Best,
The Insider Intelligence Team |
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