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May 24, 2023
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Top News
Real estate professionals need to consider both the complexities of the market and the different valuation methods when measuring the effect of a harmful property condition or stigma.
Full Story: REALTOR® Magazine (5/24) 
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12 successful tips for real estate investors
Building your real estate portfolio can feel like an uphill battle, especially with a fast-changing market and rising advertising costs. Click here to read the newest eBook that offers 12 digital marketing strategies proven by the most successful investors to make sure your efforts have a positive return.
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Best Practices in Sales & Marketing
Mentoring, coaching or managing colleagues doesn't mean always rushing to their aid, because "challenge brings out people's best," Dan Rockwell writes. Ask a handful of questions before diving in, Rockwell suggests, because helping too much at the wrong time can lead employees to think you find them incompetent, untrustworthy or irresponsible, among other things.
Full Story: Leadership Freak (5/23) 
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Brands should "design for narcissism" in their social media strategies, says Wieden+Kennedy executive John Petty, by making customers the stars of ads' stories. "Because if we can do that ... we get to earn media in really interesting ways, we get to be part of conversations that are culturally charged," Petty adds.
Full Story: Adweek (5/22) 
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How they closed 690 opps using video
What would you do with almost 700 more closed opps from first-time clients? Learn how Adviser Investments did it with video, and learn how your team can get started too.
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Real Estate Trends
However, barriers are preventing the homeownership rate for Asian Americans and Pacific Islanders from stretching even higher, according to the Asian Real Estate Association of America.
Full Story: REALTOR® Magazine (5/24) 
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Steven Shane of Compass was the listing agent for this Aspen, Colo., mansion, which sold for $65 million after the property listed last year at $100 million. "The $100 million price was warranted, but it was an aspirational ask," Shane said, noting that his client was realistic in his expectations.
Full Story: The Wall Street Journal (5/23) 
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Sustainability, uplifting color schemes and resilient plants are trending this spring for landscape designs.
Full Story: woman&home (5/24) 
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Business Wellness
Living the entrepreneur life means you're consumed with operating your business while taking on financial risks. Add motherhood to the mix, and you have the recipe for "complicated."
Full Story: REALTOR® Magazine/The Lounge (5/18) 
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Fair & Equitable Housing
The African American Mayors Association supports U.S. Sen. Tim Scott's Renewing Opportunity in the American Dream to Housing Act while calling on him to increase funding in it to "modernize and re-imagine public housing."
Full Story: The Hill (5/23) 
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Legislation & Regulation
Fannie Mae economists predict 0.3% negative growth for the year and a recession starting in the third quarter. Recession "is more a question of when than if," the economists say, citing rising interest rates and a tougher lending environment amid banking turmoil.
Full Story: CFO Dive (5/19) 
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Commercial real estate is likely to be the next big area of concern for bank lenders, says JPMorgan Chase CEO Jamie Dimon. "It'll be certain locations, certain office properties, certain construction loans. It could be very isolated; it won't be every bank," Dimon says.
Full Story: CNBC (5/22) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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