The opportunity lies in a new market for components, including traditional automotive parts and those specific to NEVs. The challenge is in how to participate in, and profit from, the entire e-mobility ecosystem being created around not just electric vehicles but also the digital lifestyle they will enable.
“The topic right now is not just the EV,” Daniel Xu Daquan, executive vice president at Bosch (China) Investment, tells Wards Intelligence. “It is part of the ecosystem. We also talk about the mobility.”
With 23 automotive-related manufacturing sites and 18 automotive related technical centers in China, Bosch is deeply invested and embedded in the traditional supply chain.
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