Consumers are defining the future of shopping, and successful brands are offering relevancy, convenience and seamless experiences to the shoppers that love their products.

Consumers are changing how they purchase, and their high expectations for brands are increasing. Whether an item is purchased on Instagram or at a big-box store, consumers expect personalized shopping experiences catered to them. They’re increasingly gravitating toward retailers that allow them to control how, where and when to shop.

Brands and retailers are focusing on personalization to grab customers’ attention and drive purchases in today’s competitive shopping environment. Download this new report from Infillion, based on a new survey in partnership with Ipsos, to learn:

When and why shoppers prefer to shop online versus in-store
How customer expectations differ between in-store and online experiences
Which online and in-store features shoppers are using together