Hi John,

More than half of brands (58.3%) say mobile is critical to customer engagement, according to new research from Airship and EMARKETER.

Download the report, “The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation,” to explore how organizational misalignment and fragmented approaches impact mobile success.

You’ll learn:

• Why current approaches create disconnected customer experiences
• What barriers prevent unified mobile strategies
• Steps leading brands take to integrate their efforts

Sincerely,
EMARKETER

Created together with Airship.