Our latest outlook through 2021 What’s in store for the real-time bidding category-

Hi John,

Programmatic is now the new norm for buying and selling digital display ads. According to eMarketer estimates, the vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today.

Real-time bidding (RTB) continues to play an important role in programmatic, but privacy regulations and other changes to customer data and targeting practices may force things to change.

We invite you to download a complimentary copy of our analyst report, "US Programmatic Digital Display Ad Spending." In this report, part 1 of a 2-part series, you’ll gain a better understanding of the programmatic ad market and critical trends, including:

• Our latest outlook for US programmatic digital display ad spending through 2021
  
• What factors are expected to drive more dollars to programmatic direct
  
• What’s in store for the real-time bidding (RTB) category, including open markets and private marketplaces (PMPs)
  

Receive my copy. This eMarketer Report is presented by Publishers Clearing House.

Sincerely,
eMarketer Editors