Our outlook for mobile and video through 2021 -

Hi eMarketer Reader,

Both mobile and video account for a significant portion of programmatic digital display ad spending in the US. While select advertisers and sellers may still be transitioning to programmatic across specific areas like in-app, audio, connected TV (CTV) and over-the-top (OTT), the tide is continuing to carry buyers and sellers toward automation.

We invite you to download a complimentary copy of our analyst report, "US Programmatic Digital Display Ad Spending." This report, part 2 of a 2-part series, includes our forecasts for US programmatic ad spending through 2021, including key insights for:

• Mobile across transaction methods, including the in-app space
  
• Digital video, and its key drivers like OTT, social video and CTV
  

Receive my copy. This eMarketer Report is presented by Publishers Clearing House.

Sincerely,
eMarketer Editors

PS: Feel free to forward this email to colleagues and peers who may be interested in this topic. Thank you!