Hi John,
Millennials and Gen Zers dominate today’s B2B buying committees. They favor vendors that are easier to engage with on their own terms because they expect their B2B experiences to mirror their B2C journeys.
Marketers will need to rewrite the B2B script to meet younger buyers’ high expectations. But that’s not all.
Download a complimentary copy of our analyst report, “B2B Marketing Trends to Watch: Changes in Buying Behavior, Martech, and Customer Experience Loom,” for an overview of how to reach, engage, and retain business customers.
This analyst report covers why: - Digital-first buyers are rejecting traditional B2B experiences
- Marketers should streamline companywide tech stacks to improve performance
- A focus on retention, loyalty, and advocacy should be top of mind
Receive your copy. This eMarketer analyst report is presented by Integrate.
Sincerely,
eMarketer Editors |
