| Hi John,
Key stat: Netflix will soon lead YouTube in connected TV (CTV) viewers, per our forecast. But YouTube holds 12% of US CTV ad spend vs. Netflix's 5%. Do you know how to choose the right CTV platform for your goals?
Download the "EMARKETER Field Guide to CTV Advertising Platforms" to learn how sophisticated advertising technology is revolutionizing TV ad delivery and targeting. |
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| You will discover: - How to evaluate and select the right CTV platform for your needs
- Which major streaming services are driving viewership and revenue
- Essential features to look for in CTV advertising technology
- Strategic approaches to overcome common CTV challenges
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| Sincerely,
EMARKETER
Made possible by StackAdapt. |
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