Reflect your shoppers with diverse suppliers at Newtopia Now.

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Co-create the Future of Inclusive Retail

Natural product consumers are diverse— far more diverse than outdated stereotypes. More than likely, you’ve been missing an opportunity to reflect your customers on your store shelves. Newtopia Now’s Represent neighborhood is here to help you shake things up.

According to a Nutrition Business Journal survey, nearly 70% of women are more likely to buy supplements designed for the female body —and women make most healthcare purchase decisions —yet large brands have ignored them.

To serve shoppers with more products that reflect global ingredients and fully represent our culturally diverse population, the retail industry is moving away from “ethnic” or “international” aisles that imply a sense of “otherness.”

Represent is your new destination to discover exciting CPG brands from traditionally underrepresented communities, including BIPOC-, women-, multicultural- and LGBTQIA+-owned companies. Here, you’ll meet mission-driven brand leaders across all product categories, from the best of natural and organic food to beauty, wellness and beyond.

Catch the following exciting educational sessions in the Represent neighborhood:

- Industry Hot Takes | From Legacy to Leadership: Black Culinary History and the Future of CPG.

- Ambassador Talk | Decolonize Your Plate: A Scientific Journey to Personalized Wellness with a 'Black Nutritionist.'

- Insights for Retailers | Why Supporting Diverse-Owned Brands is Critical to Retail Success.

Ready to captivate your customers —and fulfill your company’s commitment to sourcing from diverse suppliers?

Who will you meet in Represent?

Follow us on LinkedIn and Instagram to hear the latest updates and exciting announcements!

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