Loading...
CTV Takes Center Stage: How advertisers can optimize their strategy in a new paradigm To understand the changing marketing landscape, Innovid analyzed over 286 billion video advertising impressions served on the platform between January 1 and December 31, 2021. View the insights to learn why CTV emerges as a rising star. Report highlights: CTV overtook mobile as the device with the greatest share of global video impressions. Interactive CTV creative gained top billing, generating an incremental 72 seconds of time earned.On average, CTV campaigns reached less than 10% of reachable U.S. households. GET INSIGHTS NOW Contact MediaPost To Post Your Research
|
Loading...
Loading...