15 Must-Know Trends in Streaming Video That Will Impact Campaigns in 2023 The last few years ushered in a shift towards streaming as the primary means of accessing premium, long-form programming content. This rapid growth has created real scale from an audience and platform perspective. As a result, many video viewing behaviors, as well as marketplace dynamics, have hit a tipping point as we enter 2023. In this piece, we’ve identified 15 must-know viewer behaviors, marketplace dynamics and trends that will impact how marketers develop their strategies and campaigns in 2023. Among these trends, you’ll learn:
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