Hi John,

A new survey of 120 B2C brands reveals why organizations struggle to create cohesive mobile experiences despite mobile's growing importance. Learn what barriers prevent unified strategies and how leading brands overcome them.

Here are 5 things you’ll learn from the report,  “The State of Mobile Strategy, and 3 Steps to Avoid Fragmentation,”:

1. Multiple teams managing mobile creates fragmentation.
2. Insufficient data access hampers personalization.
3. Resource constraints limit strategic execution.
4. Technology gaps prevent unified experiences.
5. Organizational misalignment impacts customer engagement.

Sincerely,
EMARKETER

Created together with Airship.