"Customer Data Platforms: A Marketer’s Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 21 leading CDP vendors.

This 77-page report answers the following questions:

• What trends are driving the adoption of CDPs?
  
• Who are the leading CDP vendors?
  
• What features do CDP vendors provide?
  
• Does my company need a CDP?
  
• How much does a CDP cost?
  

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Sponsored by Acxiom, Bloomreach, BlueConic, Salesforce, Tealium, Treasure Data, Zeta Global, and Customer Link, a PwC Product