| "Customer Data Platforms: A Marketerâs Guide" examines the current market for customer data platforms and the considerations involved in implementing this technology. Included in the report are profiles of 21 leading CDP vendors. This 77-page report answers the following questions: What trends are driving the adoption of CDPs?
Who are the leading CDP vendors?
What features do CDP vendors provide?
Does my company need a CDP?
How much does a CDP cost?
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