With publishers already struggling to provide advertisers with accurate data in the post-cookies era, advertisers are struggling to target users. As a result, they’re turning to consented first- and zero-party data to fill in the gaps and salvage ROAS. 

According to a new survey of 111 brand and agency professionals, most advertisers are now using content creation, direct engagement and value exchanges to convince users to volunteer consented data. In this new research report, you’ll gain insights into which tools and tactics advertisers are using to think like publishers. Download this report and learn:

• From newsletters to surveys, which tactics are advertisers using to generate data
• Why experts say advertisers are waiting too long to replace third-party data
• Which roadblocks are preventing advertisers from increasing direct engagements
• Why subscriptions and registrations are gaining wide adoption as data-generation tactics