Thousands of apps are masquerading as premium publishers in order to bypass new industry-wide protections against ad fraud, according to new data. Researchers at fraud detection firm Forensiq recently uncovered a scam in which apps sell ad inventory under the guise of major media websites in a bid to fool the Interactive Advertising Bureau's (IAB's)...
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July 09, 2018
Digital & Tech Daily
Today's top news for digital marketers
Security Researchers Find New Loophole in IAB’s Ad Fraud Prevention Framework
Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics
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