Good morning Marketer, how are you identifying consumer trends these days?
In light of the rapidly shifting consumer market following the impacts of COVID-19, brands, marketers, and advertisers are in the midst of shifting gears. Although regions may be lifting restrictions, consumers are going to reemerge at their own pace. To make it easier for marketers to navigate, we put together a roundup of resources to help contextualize your performance and inform your content, messaging, campaign targeting strategy, and personalization and merchandising approach.
Today, we’re taking a look specifically at the tools that can help identify your market’s broader consumer trends. For the full list of resources and insights, click here.
- Tableau’s Snapshot Research Series, in collaboration with Salesforce Research, provides survey data bucketed into the following categories: Marketing, Commerce, Future of Work, Employee Experience, Sales, Customer Service and Small Business.
- Google’s Rising Retail Categories, unveiled in May, offers an interactive tool to help retail and brand manufacturing partners monitor changes in search interest across product categories.
- Microsoft’s COVID-19 insights and resources for advertisers regularly surfaces free trends and insights reports for the automotive, financial services, health and wellness, retail and CPG, tech/teleconferencing and travel sectors. The downloadable PDFs include data from both Microsoft as well as third-party sources, YoY comparisons, and actionable insights.
- Market research SaaS company GlobalWebIndex is another survey data resource. It provides subscribers with access to survey data from over 18 million customers in more than 40 countries, as well as brand perceptions for over 4,000 brands.
There’s more below, including an update on Twitter’s new ‘stories’ feature.
Taylor Peterson,
Deputy Editor
