In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Time on task decreases with the number of times the task has been performed in the past. As a result, a new version of an app translates into a temporary productivity loss for its users.
The product-led growth model enables users to try a product or service before paying. This video offers three tips for UX professionals to support a product-led user experience: Connect changes to metrics, interview/survey users, and compare behavior and feedback.
We’re Looking for UX Professionals Who Use AI in Their Work!
Nielsen Norman Group is conducting a research study to explore how AI is integrated into UX workflows. We're looking for professionals who are actively using AI in their UX roles and are willing to share their insights and experiences. Participants will receive a $150 thank-you gift for their valuable time and insights. The study involves a 75-minute remote session. If you're interested, fill out our short screener to see if you qualify.
