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| Sony Pictures was the top spender on Kantar Media's list last week By Erik Oster Last week saw spending on national broadcast placement for new creative rebound after taking a nosedive the pervious week. Over 490 advertisers spent around $99 million placing new ads, up about 30 percent from the week before, when the total was approximately $76 million, according to Kantar Media. Overall, spending on national broadcast placement was... Read more » |
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| FCB melds don't-text-and-drive approaches By Roo Ciambriello |
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| Adweek Webinar by Merkle | | Thursday, July 20, 1 PM ET | 10 AM PT |
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| W+K New York's fun design project By Tim Nudd |
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| Discover Growth aims to reach brands on and off the platform By David Cohen |
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| Steve Zaroff to help lead newly reorganized U.S. team By Patrick Coffee Ogilvy & Mather has named Steve Zaroff, a veteran of several top agencies including the WPP network itself, as U.S. chief strategy officer. Zaroff most recently served as North American chief strategy officer at McCann and formerly held the managing director title at its New York headquarters. He will begin the new role later this... Read more » |
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