Hi John,

Retail media ad spending will hit $62.88 billion in 2025, an over 20% increase YoY according to our forecast. 

Is your brand ready to take advantage of retail and commerce media opportunities? Explore these EMARKETER resources and get ready for success in 2025:

• “2024 Holiday Preview: 5 Charts on What to Expect,” top charts collection
• “How Retail Media’s Success is Powering the Rise of Commerce Media Across Industries,” roundup
• “Proactive Retail: Redefining Seasonality and Amplifying In-Store Success,” on-demand webinar
• “Affiliate Marketing: 2025 Trends and Opportunities,” analyst report

Sincerely,
Henry Powderly 
Senior Vice President, Media Content and Strategy
EMARKETER

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