John,
If execution is the discipline of getting things done, conversion optimization is the discipline of getting things done better.
To help your CRO efforts, Austin McCraw, Senior Director of Research Partnerships, MECLABS Institute, will be speaking in the panel discussion Conversion Optimization: Lessons Learned from The Trenches at eTail East in Boston on August 7th. He’ll be joined by: - Robert Elzner, Director, Online Marketing and Ecommerce, Dell, Inc.
- Saloni Goyal, Senior Product Manager, Mobile, 1-800-Flowers
Austin will share lessons from almost 20 years of customer behavior research at MECLABS Institute (parent research organization of MarketingSherpa).
Interested in joining Austin McCraw at eTail East? Retailers can register here using the discount code ETE18MECLABS to get 25% off your pass (sorry vendors/solution providers, the discount is only for retailers).
Here’s to ecommerce sites optimized for conversion,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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