| It doesn’t matter whether a brand was born direct-to-consumer or not: The direct evolution has left retailers with a lot to figure out. At the Digiday Retail Forum: Direct-to-Consumer on March 21 in New York, attendees will get an honest, thoughtful look at how brands including Dollar Shave Club, Ro, Birchbox and more are meeting the demands of the direct revolution. They’ll share strategies and tactics needed to thrive in the new retail landscape by diving deep into topics including: Inside the store of the future: The store of the future still sells product, but brands are rethinking what customers get out of them once they’re inside. From acquisition to retention: keeping customers loyal: As more brands look to customer retention rates to demonstrate success and stickiness, new strategies around driving customer loyalty and repeat buys are forming to prove longevity. Find out what one brand has learned from their customer lifecycle. Moving on from Instagram and Facebook: Reaching new customers: In a competitive marketplace, differentiated media mixes are becoming more critical. From print mailers to paid partnerships, DTC brands need to think outside the Facebook feed to reach new customers. Don't miss out on the chance to join peers from Bonobos, Nectar, Stitch Fix and more for a day filled with valuable insights and new connections. Register by Feb. 14 to receive our early rate and save $100 per pass. We hope to see you there. Best,
Hilary Milnes
Retail Editor, Digiday P.S. Are you a retail executive? You may be eligible for one of a limited number of complimentary VIP passes. Apply here to see if you qualify. |
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