Good morning, Marketer, and where are all the customers?
They’re shopping — either online or at a physical store. That’s why retail media networks (RMNs) are so appealing to advertisers right now. Today, we get perspectives from The Home Depot and Kroger about how RMNs are built. The trick is to use them to enhance customer experience instead of being intrusive.
And to learn more about the ins and outs of customer experience, we’ve released our list of customer experience experts to follow. Whether you’re approaching customers early in their journey or along the last mile, experience matters.
Chris Wood,
Editor
