Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment. | | |
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howdy! | | | | | This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions. | | |
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| | | | | Join this webinar on October 22 at 1 p.m. ET to learn how hybrid teams are using Slack to break down silos, connect departments and increase sales — not just for internal communications. | | |
howdy! | | | | | Creator content is proving powerful draw for soccer advertisers and audiences on both sides of the Atlantic. | | |
| | | | | Data clean rooms are a critical step in the evolution of data privacy and collaboration, but their limitations are more apparent as the advertising industry matures. | | |
howdy! | | | | | At Advertising Week, attendees mull the potential consequences of Google’s travails with the Justice Department. | | |
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| | | | | Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy. | | |
howdy! | | | | | The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch. | | |
howdy! | | | | | Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) industry. | | |
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