With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position. Additional coverage: Other things to know about - Join this virtual forum on June 7 at 1 p.m. ET as Digiday and MNTN dive into the state of the modern advertising campaign from ideation to optimization. Sponsored by MNTN.
- For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. Sponsored by Genius Sports.
- Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences. Sponsored by Mailchimp.
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| Top Stories |  | | Ivy Liu |
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| | | | | With the growth of commerce media, there is growing pressure for brands to spend directly with retailers — sometimes leaving agencies in an uncertain position. | | |
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howdy! | | | | | Dealmakers are tipping an imminent flow of deals… but a few things have to happen first. | | |
| | | | | For advertisers targeting sports audiences, CTV is a relatively untapped part of the digital marketing mix. | | |
| Advertisement |  | | |
howdy! | | | | | As the digital ad landscape becomes more crowded, some advertisers stand out with old school tactics. | | |
| | | | | Diverse audiences are valuable, but overly cautious block lists are sometimes preventing a range of readers and viewers from discovering brands' content. | | |
howdy! | | | | | Publishers’ first quarter earnings reports were a mixed bag when looking at overall revenue, and subscriptions remained a bright spot. But digital advertising was painfully down year over year. | | |
| Advertisement |  | | |
| | | | | As the world’s TV viewing continues to move to streaming, there is a prime opportunity to reach global audiences. By recognizing the industry’s key challenges — discoverability, rising churn and a fragmented ecosystem — marketers are refining and prioritizing their marketing strategies to find the most impactful viewers. | | |
howdy! | | | | | Pepsi is utilizing QR codes for its summer campaign to drive traffic and engagement, with the resulting first-party data providing another reason Pepsi and other brands are finding value in the technology. | | |
howdy! | | | | | As the end of the third-party cookie nears, brands say the way forward could very well be first-party data. | | |
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