As ecommerce has evolved, so have consumers. Today, they’re savvy, discerning, and willing to research before hitting that final click to purchase.
How can you connect with purchase-ready consumers searching for products like yours — without blowing your ROAS goals?
Enter retail media, the rising star among advertising channels.
To take advantage of the opportunity, however, you need a defined, evidence-based plan. In Retail Media Strategies for the Data-Driven Seller, the experts at ChannelAdvisor, a CommerceHub company, share a multi-pronged approach to developing that plan, including:
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A strategy pyramid with catalog segmentation and keyword harvesting as its foundation and competitor conquest at its height.
- Best practices for implementation.
- Recommendations for getting the highest returns from retail media campaigns.
Gain insight into building effective campaigns that deliver sales.
