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The Chronicle of Philanthropy
Nonprofits are starting to see the basics of donor relations—getting a tax receipt out quickly, thanking donors, and keeping them informed about the organization—as an industry standard.

Several factors are pushing charities to invest more in donor relations. One important reason is that retaining a donor is easier, and less costly, than attracting a new one. So investing in calls, special events, and other ways to say thank you are well worth it.

Build a stronger donor-relation strategy. Learn how with The Chronicle’s collection of articles on fundraising, Insights and Advice for Successful Fundraising.
Successful Fundraising
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