How to Supercharge your Customer Expansion Strategy Did you know that for most B2B companies, existing customers contribute significantly to their revenue, making up 70-90% of their total earnings? According to research conducted by Bain & Company, a mere five percent increase in customer retention rates can lead to a substantial profit boost ranging from 25-95%. This eye-opening data underscores the critical importance of customer retention in driving revenue growth. As a sales leader, prioritizing strategies that enhance customer loyalty and encourage repeat business is paramount to your success. |
To delve deeper into this topic and gain valuable insights from industry leaders, Join ZoomInfo for an Idea Exchange hosted by Doug Hutton, EVP Customer Experience at Corporate Visions. In this session, you'll discover expert perspectives and actionable strategies on how to maximize customer retention and foster increased business with your existing clientele.
Key takeaways from this session include: - Create a data-driven customer expansion strategy
- Set measurable goals supported by reporting and coaching.
- Execute your customer expansion strategy, including go-to-market plays of proven upsell, cross-sell, retention, and win-back approaches.
- Win over decision-makers and engage key contacts to close more deals.
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