You may be watching your cash flow during the market slowdown. Use these smart tips to protect your nest egg.

Brokers say the key is to let agents with special skillsets and business models know you have what they need.

Nontraditional strategies are shared by marketers, including Paycom's Adam Ballard, who explains how the brand targets business-to-business decision-makers with TikTok influencer Corporate Natalie and actor Shemar Moore in campaigns across both social media and TV. Virgin Pulse's Erica Morgenstern describes how the brand used the Lizzo lyric "took a DNA test" to prove its B2B value, while Melissa Kandel of little word studio recommends applying the rules of fiction to content marketing.

Getting a foot in the door isn't the hard part of selling to C-suite executives, but keeping a relationship going with them is, Ago Cluytens of the Rain Group writes. Engaging them as you would any person, ensuring each conversation has a goal and overdelivering are three of Cluytens' eight ways to have successful executive-level outcomes.

After years of touting grays, beiges and greiges, design pundits are encouraging homeowners to embrace vibrant hues and lively patterns. The trick is doing it right.

Mortgage applications spiked last week in response to a dip in interest rates. "Mortgage rates are now at their lowest level since September 2022, and about a percentage point below the peak mortgage rate last fall," said Mike Fratantoni, chief economist at the Mortgage Bankers Association.

Homebuilder sentiment is up for January, the first increase in 12 consecutive months, signaling faith in a 2023 rebound, according to the National Association of Home Builders/Wells Fargo Housing Market Index. "In the coming quarters, single-family home building will rise off of cycle lows as mortgage rates are expected to trend lower and boost housing affordability," said Robert Dietz, chief economist for the association.

A project to build affordable housing in New Orleans has been canceled in favor of short-term rentals, a shift that housing advocates say shows flaws in the system for incentivizing affordable units. The profits that can be made from short-term rentals represent "fast easy money rather than doing what the community actually needs," said Andreanecia Morris, executive director of Housing NOLA.

A Real Estate Board of New York report states that 72 projects totaling roughly 33,000 housing units are at risk of not being built due to an important 421-a tax benefit deadline. Qualifying projects seeking the tax benefit must be constructed by June 2026, but a contractor shortage and debt market challenges will make that deadline difficult for many developers.