How to identify short-, medium-, and long-term goals -

Hi John,

Customers want a seamless, unified experience across all interactions with a brand. To deliver that, organizations need a clear measurement centered around shared goals.

While there is no one-size-fits-all measurement framework, it’s imperative to identify short-, medium-, and long-term plans to develop a framework that can evolve over time.

Register here for "Measuring What Matters: 2022 Customer Experience Imperatives," presented by Merkle, and learn how to:

• Unify metrics across departments to achieve a common goal
• Measure progress toward a goal through theories of change
• Identify the activities needed to produce a positive business impact
• Plus! An example of how a measurement framework can be at odds with intended results

Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, March 23 at 11am ET / 8am PT.

This Tech-Talk Webinar is sponsored content by Merkle.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues who may be interested in establishing a measurement framework. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com