WardsAuto Dealer 5
 
WardsAuto Dealer 5
 

MAY 2, 2022

Hey there. Welcome to the WardsAuto Dealer 5 for Monday, May 2. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

Six to Eight Weeks’ Delivery Is the New Drive-It-off-the-Lot

Ford, Toyota, Stellantis dealers want to bring back the order sheet so consumers can get the car they really want, Autoweek reports.

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2.

Dealers Must Bolster Data Security Under New FTC Rule

The FTC’s Safeguards Rule requires detailed procedures and specific criteria that auto dealers must implement to provide better protection and to curb data breaches and cyberattacks that could jeopardize sensitive customer data.

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3.

Auto Sales Slowed by Limited Inventory, but Car Dealers Keep Seeing Profit

Continuing to be plagued by only a trickle of new units onto the lot, there isn’t the inventory that consumers are used to seeing at dealerships. But dealers continue selling the units they receive with profit margins that wouldn’t have even speculated about in 2020 and early 2021, CBT News reports.

Full article

4.

Kia Hits Beach With Week’s Highest Auto Ad Impressions

The NBA postseason emerged as a much-needed tentpole event for the automotive industry to rally its advertising around during the week of April 18, with four of the top five most-seen ads targeting the playoff games.

Full article

5.

Ford Endures Rough Q1 But Optimistic About BEVs

The cost of raw materials is twice what Ford anticipated last autumn and is expected to increase by $4 billion in 2022, chief financial officer John Lawler says, adding: “We are ramping up efforts to control costs.”

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Jim Irwin at jirwin@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...