Crack the Code to

Meaningful Reporting!

Better yet… we’ve cracked it for you!  

Just as members don’t get in shape just by thinking about attending the gym, operators don’t grow with guess work. Keepme's Best Practice Guide to Meaningful Reporting not only reveals the why behind harnessing your data, it takes you on an insightful journey, demonstrating how best to utilize your data to conquer your market. Don't guess – make data-driven decisions and dominate!

This guide isn't just for the big players; it’s been thoughtfully crafted to speak to the challenges of operators of all shapes and sizes, whether you're running a fitness empire or a cozy neighbourhood gym, learn to make the most sense of your data. 

Metrics covered:

• Customer Acquisition Cost (CAC)

• Member Retention Rate

• Gym Attrition Rate

• Cost of Gym Attrition 

• Customer Lifetime Value (CLV)

• Average Revenue Per Member (ARPU)

• Net Promoter Score (NPS)

Not so hot on formulas? No problem, we’ve got you covered…

Why is member retention so important?

1. Firstly, they’re paying customers. Never lose sight of the fact that while your sales teams are chasing down new members, your existing ones are paying their salaries.

2. Secondly, they’re more profitable. A member who renews for a year is far more profitable than a new member, purely because you haven’t had to spend money to attract them.

3. Retained members are the core of your gym community. Members who have been with you for years help to create a healthy, positive environment that invites new members in.

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