Influencer Marketing, Part 8: Analyzing Performance

You’ve made it to the end of my series on influencer marketing. To date, I’ve defined influencer marketing and addressed why merchants should use it. I’ve explained how to set goals, how to pick the right channels, how to target and pitch influencers...

eCommerceFuel Founder on Work-Life Balance, Priorities

Andrew Youderian is the founder and CEO of eCommerceFuel, a leading online community of established store owners. He oversees a diverse team and manages a growing business with worldwide members.

🔥 Today's Great Ecommerce Idea

'Buy Now, Pay Later' Drives Sales

"Buy now, pay later” allows consumers to purchase goods and pay in installments, similar to a credit card. BNPL providers pay the merchant in full, minus a service fee, while the customer pays the provider. BNPL can help merchants sell big-ticket items and lower cart abandonment. Plus, merchants have no chargeback risk with BNPL sales." - Mike Eckler, Financial Technology Consultant

🎙 'Ecommerce Conversations' Podcast

21 Years In, 2BigFeet Charts Opportunities, Growth

Gas Station Coffee Spurs Golden Ratio Founder

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5 Questions for Your Next Ecommerce Platform (PDF)

Best Site Search Practices for Q4 and Beyond

Ecommerce Shipping Benchmarks 2021

Sales Channels for the 2021 Holiday Season

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Ecommerce Conversion Mastery

Demystifying IOSS: Simplify E.U. VAT Compliance

3 Tips to Succeed in International Ecommerce

How to Build a Multi-carrier Shipping Strategy

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