Rick Moranis tallied an impressive list of credits to his name in the 1980s and 1990s—Little Shop of Horrors, Spaceballs, Ghostbusters and, of course, the Honey, I Shrunk the Kids franchise. And then he left Hollywood to focus on raising his kids after his wife died of cancer. He did occasional voice acting and recorded a few albums, but never appeared on screen—until today—in a Mint Mobile ad...with Ryan Reynolds. Of course.

Watch: Check out how Reynolds uses Moranis in the new Mint Mobile spot.

“More than ever, companies are moving with speed.” Janey Whiteside, Walmart's first chief customer officer had to innovate quickly when the pandemic hit. Above all, that meant putting customers’ needs at the center of the brand’s marketing strategy, and advancing the shopping experience to make pickup and delivery easier and introduce new membership options. We caught up with Whiteside ahead of her talk at Brandweek 2020 to discover what’s next for Walmart.

Reaching out: The brand also worked with TikTok influencers like Jason Derulo to creatively reach more people.

Learn from Ryan Reynolds, Andrea Brimmer, Sadira Furlow, Dwyane Wade, Marc Pritchard, Brad Hiranaga, Julian Duncan, Katie Puris and more during Brandweek, a fully imagined virtual experience on Sept. 14-17. Take 20% off with code FTFEDIT.

Even though both gay and straight couples regularly engage in anal sex as part of perfectly ordinary intimate relationships, brands like Durex aren’t allowed to talk about it in their ads. That’s why the brand, with the help of Havas London, media agency One Green Bean and Havas Paris, has launched a campaign that addresses the censorship with an image of two men kissing along with the text “It’s 2020 and we still can’t talk about normal sex here.” 

Continuing the discussion: The campaign also includes adding a positive chapter on anal sex to the Kama Sutra.

Randall Rothenberg has been the CEO of the Interactive Advertising Bureau and IAB Tech Lab for 14 years, but now on Sept. 15 he’ll be passing the torch to David Cohen, who is currently the president of the organization. In a statement, Rothenberg said that Cohen has expanded the IAB’s media marketplaces, accelerated its strategic initiatives and introduced more industry leaders into its councils.

A different era ahead: Rothenberg said Cohen will lead the organization through the coming era, which will involve navigating new privacy regulations and the adoption of 5G tech.

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After the Oakland Raiders departed California and headed to Vegas this summer, that left 2020 Super Bowl victors the San Francisco 49ers the only team in town. But although the 49ers’ new “Faithful to the Bay” slogan and campaign salutes its standing in San Francisco, CMO Alex Chang says it isn’t meant to troll the Raiders by attempting to convert fans. Instead outreach is focusing on young fans and new residents who don’t have any current team loyalties.

Google, a founding partner of the Executive Mentor Program, has partnered with Adweek to add a day to the Brandweek agenda focused on providing career development guidance and tips for successfully navigating challenging times in careers.

Talent Day, September 18, features sessions led by some of the world's top marketers, including Antonio Lucio, Musa Tariq, Taj Alavi, and more, developed to help you hone your skills and prepare for what's next in your career.

Unemployed and furloughed marketers can apply to attend Brandweek for free, courtesy of Google, and the Talent Day is accessible to all Brandweek attendees.

More than 70 companies unite for "Let's Go There" national campaign.

Jonathan Steuer will help buyers and sellers embrace audienced-based targeting.

The Bachelorette and Shark Tank are two that will return in October.

The social network detailed other plans for the league’s 2020 season.

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