DAILY SCOOP

Rideshare apps address surge pricing after Brooklyn shooting, Amazon defends warehouse safety record and social media a top channel for corporate activism

Also: Baskin-Robbins updates social media to match brand refresh.

CORPORATE SOCIAL RESPONSIBILITY

How client-focused agencies must account for ESG

During a recent TED Talk, sustainability expert Solitaire Townsend explained why communicators need to account for their clients environmental impact, as well as their own.

CAREER LADDER

Telling your own story: How your comms skills can serve your job search

Here’s how to build a narrative to land your next position — or a promotion.

PR INDUSTRY

How Havas PR rallied global teams to support ‘Save Ukraine’ telethon

The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.

DAILY SCOOP

Yelp to cover travel for TX workers seeking abortions, top concerns for metaverse skeptics and Snapchat aims publish more news outlets

Also: Lizzo’s PR team launches full-court offense ahead of the singer’s new shapewear drop.

CRISIS COMMUNICATIONS

3 crisis communications lessons from the Academy’s Oscars slap response

A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.

DIVERSITY AND INCLUSION

Why your DE&I efforts should include size representation

Altering our day-to-day language around body inclusivity is the first step toward meaningful company-led change.

PR INDUSTRY

5 rules for accurate and clear ESG reports

Done well, these reports can be a crucial tool to build trust with audiences.

DAILY SCOOP

Twitter CEO walks back Elon Musk board appointment, Academy apologizes for inaction following Will Smith’s Oscars slap and who is interested in the metaverse

Also: Etsy sellers are striking starting today — and taking to Twitter to spread the word.

COMPANY CULTURE

Culture of caring: How to show employees they are seen and valued

It isn’t enough to say the right things. You must follow through with authentic action.

THE WORKPLACE

Here's how one PR agency is investing in the future of the office

Amid questions about the future of work, Bliss Group is making a big investment in a new space for its team.

MEDIA RELATIONS

Beyond the press release, here’s what journalists think about your communications

From social media to events, here’s what journalists really think of your efforts to grab their attention.

DAILY SCOOP

Twitter adds ALT text badges to photos, Ogilvy UK won’t work with influencers who retouch their bodies and faces and marketers worry over loss of cookies

Also: Here’s what PR pros should know about NYT’s new directive to its newsroom to tweet less.

PR INDUSTRY

Clean it up: PR pros’ spring cleaning checklist

Time to spruce up those media lists and revisit dusty accounts with fresh ideas.