Andrea Stillacci is the CEO, founder and the head heretic at Herezie, a punk-style and award-winning French ad agency. In the heart and heat of Paris in late spring, Andrea Stillacci sits somewhere in the 16th arrondissement, close to the Eiffel Tower. The locale? A 22,000-square-foot, former early-20th-century nursery. It’s somehow fitting when you consider the kind of dream factory that Stillacci, an Italian-born punk rocker, has brought to bear for everyone from Coca-Cola and Barilla to Amazon and Google, where making a brand breathe and live is part of a special kind of alchemy. And those big corporate names should in no way obscure how and why Stillacci came, saw and conquered the subversive mysteries of getting people to care about shit they got along without just fine before advertising came along. The result? According to AdForum, his firm, Herezie, has pulled in more awards than any other indie agency in France. |