Key areas for personalization along the customer journey -

Hi John,

Eighty-two percent of customers say that they are loyal to brands that demonstrate a thorough understanding of them as a unique customer, according to a recent survey from Redpoint Global and The Harris Poll.

For marketers, meeting this expectation is complicated. Customer data is dispersed across different systems, and engaging consumers with contextually relevant messages at the precise moment of interaction is a challenge.

Register here for "The Power of a Highly Personalized Customer Journey," presented by Redpoint Global, and learn how to:

• Know everything possible about each individual customer with real-time data
• Gain reliable multitouch attribution metrics with audience segmentation
• Manage the rapid evolution of personal preferences
• Plus! Ask questions and interact with your eMarketer community of marketing peers

Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, January 26 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Redpoint Global.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in personalizing the customer journey. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com