Risks worth taking in your presentation; Google's new ad offerings; How Google can help you write headlines; Email etiquette for PR pros and reporters; and more
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. The company says it just wants to create better consumer experiences.
You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
After layoffs and a customer data breach, the retailer worked hard to rebuild trust within and without. That included a successful focus on employee communication.
Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Here are some helpful stats.
The company announced it would restrict access to Facebook Live tools for users who violate certain rules. It hopes a “one strike” policy will prevent terrorists from broadcasting attacks.
Gathering to exchange war stories and business cards can be fun and even lucrative, but some people fail to bring along their manners—and their eye for less obvious opportunities.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
